It’s easy to focus on how many people see your ads and how many clicks you get. But ultimately, these metrics alone don’t translate into new business.
Small business owners who do their own advertising often scratch their heads and wonder why they are not seeing ROI on their ads despite high impressions and clicks. The answer is that no amount of impressions or clicks will optimize your ads for conversion.
To achieve maximum results, you need to start with belgium business email list a targeted advertising strategy that outlines your goals and measures the right metrics based on those goals.
9. You advertised before creating a customer-facing website
Before you send advertising traffic to your site, you how to use competitor reviews? need to focus on making it customer-centric. Investing in online advertising may increase your site traffic, but it won’t solve your conversion problem.
If your loading speeds are too slow and your customers don’t know what the next step is to reach you, you simply won’t earn their business. You need to focus on having a strong online presence before you invest in advertising.
10. You ran ads without other digital marketing strategies
No amount of money spent on online advertising can compensate for the lack of an online marketing strategy. Advertising complements other aspects of your online strategy, including:
- Reputation management
- SEO
- Website design
- Website Conversion Optimization
- Content Marketing
- Marketing automation
- Social Media
- Video
You need a comprehensive strategy to focus on running the right ads to the right audiences on the right platforms. To develop a comprehensive online strategy that will ensure your digital advertising is aligned and has the highest probability of success, schedule a free consultation with New Light Digital. We will analyze the marketing initiatives you have already tried and identify areas for improvement to optimize them to their full potential.
Further reading:
- CallRail Vs RingCentral: Side by Side Comparison and Guide
- How much should I spend on digital marketing?
- When will I start seeing results from my SEO strategy?