segmentation and understanding what creatives and what audience you influence;
- focus on continuous engagement and content creation for different levels of audience, from executives to specialists.
What tactics to use to increase conversion?
- Automation of CRM marketing and CRM systems for regular touchpoints.
- Focus on developing retention marketing: retargeting and reminders with useful information keep the audience in the sales funnel.
- Support at all stages of the transaction, which includes creating content for different levels of decision makers.
For example, you can build an effective sales communication directors email lists management system using CRM and increase online orders by 5.7 million rubles, as one of our Clients did.
In this case we:
- launched targeted traffic to the site;
- systematized and automated the process of processing leads in order to minimize the percentage of potential clients dropping out on the way to a deal;
- built a controlled system of sales and repeat sales.
And due to this we got the specified set a regular routine result. All the details in this.
Or create a multi-level architecture of automation and CRM marketing with lead scoring. How this task was implemented, using the example of an IT company.
Trend 3: Offline Events and Partnerships
Interest in exhibitions, conferences and business summits is growing, and the role of offline events in lead generation is being rethought.
Integrated work with online and offline formats allows us to gambling data attract B2B audiences in a new way, as personal connections and long-term relationships come to the fore again.
Image from the author’s archive
An example of integrated work with online and offline: parsing MAC addresses as a base for advertising.
As part of one of the projects, we collected more than 13 thousand unique MAC addresses using WiFi-Radar in 5 days, filtered them and used them to display the Client’s advertising.