There is currently a shortage of personnel in manufacturing and complex markets to solve business problems. Personnel instability and turnover affect business efficiency.
Here are some options to solve the problem :
- development of the company’s internal culture and values, increasing wages and loyalty;
- implementation of training programs and advanced training;
- search for personnel through non-standard channels: Avito, Yandex Direct, VK, Habr;
- flexibility in approaches to work: remote work, flexible schedule;
- development of an internship program and cooperation with schools, universities and Employment Centers.
Trend 5: Using New Traffic Channels
Today, the largest share of traffic comes from SEO promotion, targeted pr directors email lists advertising in Yandex and Google, VK Ads and Tg Ads.
We talk about systems that will only develop in 2025.
HH segments
HH.ru now has the ability to target specific positions with use nonverbal communication effectively advertising distribution in Yandex Direct, VK Ads and Tg Ads.
Entrance to the site costs about 50,000 ₽.
Advertising platform of T-Bank “Vygoda”
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The platform provides the opportunity to integrate into the T-Bank ecosystem with the display of advertisements and promotional offers in its applications and services.
The tool is suitable for companies operating in B2B and B2B2C and allows you to increase media coverage and reach.
It will be easiest for large retailers, medium and small businesses to enter the site: current promotion mechanics and a wide choice of formats allow you to interact with the target audience in different ways and warm it up to make a purchase, that is, it is best suited for niches with a short transaction cycle, where the task is to increase gambling data sales and build brand loyalty.
Sber Ads
A tool for precise segmentation with B2B audience targeting and coverage of 86 million users per month.
Its advantage is that the platform has its own audience segments for customization, collected based on the behavioral data of the ecosystem’s users.
By the way, Sber Ads also allows you to target businesses and business owners, including by socio-demographic characteristics.
Advertising is placed on Sber platforms and in partner ecosystems.
This platform can be tested by advertisers who are limited by the number of existing advertising systems, as well as by those who want to test a new platform in order to obtain high-quality conversions.