Why emails can end up in spam

If you see that your email open rates have dropped, this may indicate problems with your technical settings or that your emails have ended up in spam.

Example of the ratio of sent and opened emails:

Image from the author’s archive

There are several reasons why emails may be classified as spam:

• sending from a poorly collected database (scraped/purchased, collected more than 1 year ago);
• a long break in sending emails. In this case, it is engineering directors email lists necessary to warm up the domain and think through the first touch well;
• suspicious content of the letter. If the letter contains stop words, attachments or link shorteners, this may raise suspicions in mail services;
• lack of DKIM, SPF and DMARC signatures;
• Negative reactions from recipients, a large number what is cloud storage? of spam complaints, and a high percentage of non-existent addresses can reduce the domain’s reputation;
• a sharp increase in the number of letters;
• Errors in the spam filter of the mail client can lead to blocking of letters. In this case, we recommend installing postmaster mail.ru and gmail.

Mistakes in mailings: how to avoid draining your budget

To avoid wasting your advertising budget, consider a few nuances:

• You shouldn’t use standard texts and images from the Internet; it’s better to create unique content together with your employees.Talk to your team, let everyone formulate one gambling data sentence for congratulations. The more sincere your text is, the higher the customer loyalty will be;
• Sending emails every day may result in replies and complaints.But, unless we are talking about an advent calendar, where you have warned in advance about daily letters with useful information, this practice is acceptable;
• It is important to plan resources in advance to avoid shortages.We need to have enough goods and people who can process the requests.Calculate all possible force majeure events.

Ideas for New Year’s newsletters

Can be used as content for New Year’s letters or simply to expand your customer base.

1. Tests, predictions, quizzes.So, SberZdorovie offers to take part in a quiz, and the main prize in the questionnaire from Aviasales is a trip.