WhatsApp Business is one of the great new features for 2018 and as a business owner you cannot afford to behind.
The business version of the famous messaging app has arrived to improve the work of small and medium-sized companies around the world that already used WhatsApp for this purpose.
The tool, available for Android (it has not yet been rolled out to iPhones), can initially be installed by companies in Indonesia, Italy, Mexico, the United Kingdom and the United States. The other countries should have access to the application early this year.
Therefore, Brazil and India, countries where 80% of companies said they use WhatsApp to boost their business – according to a study by Morning Consult – will have to wait a little longer.
On the other hand, the wait will be worth it, as businesspeople are already getting used to using conventional WhatsApp to do business, and very soon they will be able to count on the WhatsApp Business version to boost their businesses.
What is WhatsApp Business for Business?
It’s not new that many companies have found telegram number list to sell through WhatsApp. With this in mind, the business version of the app has arrived to offer a more formal profile for those who already saw the tool as a good business opportunity.
The more professional status brought by the tool also changes the way the company speaks to its customers, reducing informality and avoiding the mixing of personal and professional messages on the same screen.
KLM Royal Dutch Airlines is an example of how to use WhatsApp Business. By registering their phone number on the company’s website, customers can receive check-in and boarding pass notifications and confirm flight reservations.
We will certainly see new and good cases as the tool around the world. Let’s wait and see!
WhatsApp Business Benefits
The app offers new features so that the hour when you were driving and medium-sized businesses can use WhatsApp in a more professional way to run their businesses. Here are some of the features:
Business registration: it will be possible to inform the business name, location, contact email, website and even categorize the business by sector of activity.
Smart tools: organizations will be able to register quick responses to frequently asked questions, greeting messages for new customers and automated messages for specific situations, such as absence, for example.
Metrics: the app will provide important data, including messages sent and opened. With this information in hand, professionals will be able to measure results to ratify or rectify strategies.
Authenticity: WhatsApp Business will soon also include the authenticity seal – as already exists on media such as Facebook and Twitter –, giving the customer the guarantee that they are speaking to a company professional.
WhatsApp Web: just like the traditional application, WhatsApp Business will have its desktop version.
According to an article published in The Sun newspaper in October 2017, the test version of the business app had other very interesting features, such as the opportunity to use a business landline number and not necessarily a cell phone number.
Furthermore, mobile devices with two cmo email list could reserve one for traditional WhatsApp and another for WhatsApp Business, simply by transferring business contacts to the new application.
It is important to remember that WhatsApp for Business will allow users to have complete control over the messages received, including the ability to block any number and report spam.
See? This year of 2018 promises great business! And if your company wants to use the big media to boost results and is looking for digital marketing consultancy , come talk to us!