A good e-commerce website generates high sales for the companies that operate it. But what makes these sites so good?
They are primarily customer-focused, but they also make it easier to navigate your site, provide reminders about items in your shopping cart, and more. To make your eCommerce site great, follow these tips.
1. Start with a mobile experience
Responsive design has been one of the hottest costa rica business email list buzzwords, but designing websites for mobile traffic is about more than just being responsive.
Mobile-friendly sites make the checkout process simple and easy. For example, the ability to use payment methods such as PayPal, Apple Pay, Google Pay, or Amazon Pay means that the customer doesn’t have to get up from the couch and look for their wallet.
This one small change can be the difference between a shopper completing a transaction and abandoning their cart.
2. Optimize each product page
E-commerce sites require a are there any free alternatives to these paid tools? thorough SEO strategy. Each product will have various keywords associated with it that will help direct consumer traffic directly to your intended product.
Each product should have its own page, and you should provide enough detail about it so that search engines can understand what the product is. Having separate product pages will also allow you to share content on social media and link directly to germany cell number the product you are linking to.
3. Simple shopping cart and checkout
The more simplified your shopping cart and checkout process, the more likely you are to make a profit from the sale. You should not put any barriers between the customer and the purchase.
Include only essential fields in your checkout process so customers can complete the process quickly. Integrate payment options with convenient merchants to make the process quick.
If possible, allow users to sign in to automatically fill in saved information. This will speed up the checkout process and avoid order abandonment.
4. Product categories
Categorizing your products will help your customers browse your site and find what they are looking for. You will also be able to take advantage of SEO for category landing pages to further increase your site’s visibility. You will also be able to link to these categories on social media and other advertising channels.
Categories are a simple tool that allows you to focus on the customer and help them make the most of the time they spend on your site.
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5. Email subscription options
Make it easy for your customers to share their email addresses with you. This way, you can encourage them to return to your site for additional tasks. You should have a plan for incorporating these emails into the customer experience and linking them to your site.
- Welcome Email: Let your customers know you’ve added them to your list so they aren’t surprised by future emails.
- Cart Abandonment Emails: Cart abandonment emails have a 40% open rate and can have an unexpected impact on conversions.