If you’re considering using the WhatsApp Business API , also known as the WhatsApp Business Platform, you’re probably making the right choice. WhatsApp is the most popular messaging app, with a message open rate of 98%.
This makes it an essential channel for interacting with and supporting customers in both small and large businesses. There are many advantages to using WhatsApp Business, but which of the three WhatsApp solutions should we use?
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Table of Contents
- What is WhatsApp Business API?
- How can you get started with the WhatsApp Business API?
- Get started with WhatsApp Business in 5 steps
- Features of WhatsApp API
- How to use the API for your WhatsApp campaigns
- WhatsApp Business API Pricing
- Limitations of WhatsApp Business API
- You can now create your own WhatsApp campaigns
What is WhatsApp Business API?
The WhatsApp Business API or WhatsApp Business Platform allows companies to integrate this platform into their products or services. An API (Application Programming Interfaces) is an application programming interface that connects two or more software tools so they can communicate with each other and share data.
For example, this way, developers are able to connect a marketing platform or CRM to WhatsApp Business. Official WhatsApp Business partners gambling data russia are responsible for providing access to the API, usually marketing SaaS providers. Why? Because the WhatsApp Business API is not a standalone software, but uses another provider’s interface to create campaigns, track results, and manage lists.
If there is already a big difference between WhatsApp and WhatsApp Business , the WhatsApp Business API adds even more layers of functionality for marketing, as well as opening the doors to new possibilities:
- Sending transactional messages (order confirmations) and alerts (e.g. appointment reminders, delivery changes)
- Real-time customer support
- Answering frequently asked questions with automated messages
- Sending WhatsApp marketing messages
- Creating multi-channel automation find the right affiliate programs workflows (in addition to email, SMS and Facebook Messenger, for example)
The WhatsApp Business API is a robust integration designed for mid-sized and larger businesses with larger support teams and more complex engagement tactics.
You will be able to communicate directly with each customer when you need to, offer them a better experience and save time thanks to automation features. All these practices are part of what is called WhatsApp marketing .
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How can you get started with the WhatsApp Business API?
The easiest way is to access the WhatsApp esperanto leads Business API through a business solution provider. This will give you a more intuitive interface to the platform without having to integrate the API directly into your backend environment. And you can forget about coding!