Here’s how you can use this storytelling template for your startup story:
“Our founder was a kickboxing world champion and extreme athlete. Every day he needed a lot of protein for his muscles. But one day he was fed up with consuming disgusting shakes and bars.
So he started looking for something better – but found nothing. So he developed a drink meal especially for martial artists, with lots of protein and vitamins.
Today our X-Shake is number one among boxers, kickboxers and martial artists.”
Use this template to tell YOUR story
11. The Storytelling Legend: Spider-Man
Storytelling Legend: First Spider Man Comic
Why did Spider-Man become so successful?
Very easy:
Stan Lee made special lead the “superhero” less super.
He gave him weaknesses. Everyday problems. Peter Parker is a sickly, weak teenager who has no parents.
A real problem child.
This made Spider-Man attractive to teenagers, young people and even adults who also have problematic lives.
What this means for your storytelling:
People are interested in people with weaknesses, flaws and mistakes.
Be prepared to reveal an embarrassing detail about yourself.
Show failures too.
Storytelling thrives above all on the hero’s struggle.
12. The first sentence = The slap in the face
Storytelling intro: like a slap in the face
A professional fighter knows 3 tricks to increase sales exactly how to defeat his opponent with a precise blow.
You have to agent email list write your intro like a pro fights.
Fast. Direct. Unexpected.
Remember:
The beginning of your story should be like a slap in the face.
How?
Keep cutting back until your intro feels as intense as a boxing match.