Whether for information, promotion, or loyalty, SMS can be divided into two broad categories: marketing SMS and transactional SMS. Beyond their different objectives, these two types of messages are subject to specific regulations and have distinct technical characteristics . The laws governing commercial communications are very strict. Here’s a breakdown of the main technical and legal differences between these two tools.

SMS marketing: a controlled promotional channel

SMS marketing is specifically designed to promote offers, products, or services to customers. It’s an advertising channel that requires strict they are even proud of management of the delivery, particularly in terms of segmentation and personalization, to maximize its effectiveness. Here are the technical characteristics of SMS marketing:

  1. Advanced Personalization : SMS marketing often relies on customer data to create personalized messages. Platforms allow the insertion of variables such as the recipient’s name, specific offers, or locations to make campaigns more relevant.
  2. These mass sends require robust platforms capable of handling large volumes.

Marketing or transactional SMS?

Managing sending times : In France, it is forbidden to send marketing SMS messages outside of legal time slots ,   between 8 a.m. and 8 p.m. No why you should promote my wedding favors marketing SMS messages may be sent on Sundays or public holidays, under penalty of sanctions.

  1. Mandatory Opt-in and Opt-out : Technically, SMS marketing must include an unsubscribe option, usually via a simple “STOP” message to no longer receive communications. Platforms must be configured to automate this unsubscribe management.

Transactional SMS: an instant information channel

Transactional SMS , unlike marketing, has an informative and not commercial purpose. It is used to notify the customer of an action already whatsapp database brazil completed or in progress, such as an order confirmation or the delivery of a package. Here are the technical specifications of transactional SMS:These deliveries must be fast and reliable to ensure a good customer experience.