Sales channels are the different means that a company has to deliver its products or services to its end customer . They can be direct or indirect; in person or virtual , and can be combined in a multi-channel strategy to optimize the possibilities of each business model.
These touchpoints are becoming more and more varied, but business resources are limited and cannot cover everything. This article reviews the best sales channels at your disposal , as well as the main strengths and weaknesses of each of them, as a basis for designing the most efficient strategy for your company.
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What are sales channels?
Sales channels are the different points of contact that a company has with its end customer to distribute its products or services .
Every company should use the channels that best rich people database allow it to reach its target market efficiently, facilitating interactions with potential customers and transactions when they decide to buy.
They can range from an online e-commerce store to in-person sales in a brick-and-mortar store, from retailer agreements to influencer marketing strategies, etc. That’s why a sales channel strategy appropriate to the type of business is crucial to the success of any company.
Types of sales channels
There are different parameters for defining the types of sales channels. This is not a closed classification: these channels can be combined with each other in multi-channel strategies.
According to distribution channels: direct or indirect sales
- Direct sales : The company uses direct how to use ai to write better seo content distribution channels, that is, it sells its products or services directly to the end customer without intermediaries. Example: a clothing brand manufactures the garments and sells them in its own physical and virtual store.
- Indirect sales : Indirect sales channels involve intermediaries, such as distributors or resellers, who bring products to the end consumer. Example: franchises, dropshipping stores .
According to the means of contact: virtual, telephone or in-person sales
- Online sales : Transactions are made over the internet, using e-commerce websites, mobile applications or social networks. Example: marketplaces such as Amazon, online store created with Shopify .
- Telephone sales : Sales are made through mobile lead telephone calls, where products or services are promoted and sales are closed. Example: telemarketing.
- In-person sales : Sales take place in a physical space with direct contact with the consumer. Examples: physical store, retail, trade fairs, sales in offices.