Periscope is a great toy! Apparently, the advent of 3g brings us not only the absence of discomfort, but also multiple jokes – such as online video broadcasts, for example.
I will briefly share my experience
I managed to get the largest number of subscribers with a provocative broadcast called “I’m going to the Maidan”. Actually, I was going to my sandwich bar, which had opened there not so long ago, with the aim of arranging an unexpected visit from a video inspector, but, as you overseas data understand, the viewers were in the mood to receive political content, in the context of which the comments were!
So, Periscope for me personally is a new era in social networks, because I speak a little better than I look (I hope so )! There is definitely a commercial component, but it list of us mobile phone numbers still needs to be felt: so far I have been broadcasting the presentation of the franchise, soon my trainings and events with Roman will be live.
It remains to recall that there are several rules in sales, one of which states that if there is an opportunity to sell in person, then in no case should it be done over the phone. Following this analogy, we can assume that the conversion in Periscope will be significantly higher than in other social networks. It remains only to find and interest your audience.
Good luck in exploring the world, stay innovative, hungry for everything new – I’m waiting for you on Periscope!
Andrey Chumachenko (Chief Marketing Officer and Creative Director of online marketing agency Netpeak)
I installed periscope almost on the. First day of its release — i came across. The news about a new app from twitter and decided. To try it. Like most social services. Without an active and large number. Of friends/acquaintances it is useless (if you consume. Content, and do not produce it). Of those who also became an early user of. Periscope, among my acquaintances there were only. A few journalists from “cp” and tjournal. I watched their “streams” only 1 or 2 times, after which I deleted the application
From a marketing perspective
I think the simplest and most logical use would be live streaming from conferences and other similar events. You can also think of interesting ways to weave Periscope into august news from the world of seo and online marketing various digital strategies, where the user needs to perform some actions using the Periscope app to engage in a game with the brand.
For me personally (and I think for many others), Periscope will only become interesting again when it starts to have useful/interesting content that is not available anywhere else. If that doesn’t happen, then this Twitter brainchild will suffer the same fate as Google+.