22. What is the why of the story?
Dale Carnegie is a master of this technique.
In his book “How to Win Friends” he shows how.
He tells page after page of one story.
Why?
“Never criticize.”
All stories have the same “moral of the story.”
Therefore, always ask yourself: What is the core message of this story?
Why am I telling it?
What effect does it have?
Unfortunately, we often meet people who have no feeling for this. They tell stories, but don’t know what the point of the story is.
For this reason:
First, make it clear to b2b email list yourself what the story says.
Then think: Does this fit the current situation, my article or my brand message?
23. What is at stake?
There is a lot at stake in a good story.
The hero loses his marriage, his job, his money or even his life.
You can easily transfer this technique into your content marketing :
Tell the reader what is at stake.
Say:
What does he gain from reading the article? And what does he lose if he doesn’t read the article?
Example:
“In this article I’ll show you how you can save up to 3,000 euros in taxes. And at the end I’ll tell you the most expensive tax mistakes that can cost you up to 5,000 euros. Every year.
I will also give you 3 examples of how you as an entrepreneur can legally reduce your taxes without using complicated models.
Plus: I’ll reveal how much tax I saved last year using my WHID method and give you a template to follow my example.”
You see:
There is a lot of money at stake.
So it is worth reading the article
24. I never lose
I have written more than 1,000 newsletters.
Some were absolute hits – and earned me thousands of euros.
Others were total flops and didn’t even bring in a penny.
The rest was somewhere in between.
The most important thing in storytelling: practice.
What if a story doesn’t work?
Then it was not forgivable.
Then you know what doesn’t work.
“Sometimes you win. Sometimes you learn.”
– John C. Maxwell
25. Coincidences are for lazy bums
When your hero gets into trouble by chance, it’s exciting.
However, if your hero is saved by chance, then it is boring.
In this case, the author was lazy and didn’t want to think of a creative way to save the hero.
For this reason:
Coincidences case blinds and roller blinds website traffic growth that bring evil are good. Incorporate them.
Coincidences that bring the solution are boring.
26. How would I act?
This is the question your reader must ask himself.
If the answer is america email list obvious, then the story is boring.
If the question is:
“Should the murderer be convicted?”
Then the answer is clear.
And boring.
But what if the murderer was only defending his daughter, who was raped by the victim?
The perpetrator is somehow guilty.