Attention marketer Doctors Attention marketer and marketers. Two professions that are miles apart and in practice hardly come into contact with each other. Yet there are also many similarities between the work that doctors do and the work of an online marketer. Once you know where to find these similarities, you can learn a lot from your doctor as an online marketer.
Get to know your patient
A visit to the doctor can therefore provide you with more than just a diagnosis. If you pay close attention to your doctor, you can even learn something from him or her! Doctors know Attention marketer better than anyone how to influence the behavior of patients. They also know how to extract all the information from someone that they need to arrive at a good diagnosis. The techniques they use for this are no secret. In fact: if you pay close attention during your next visit to the GP, you will probably pick them up right away. Do you currently not have any complaints that require you to go to the doctor? Don’t worry, I have already listed the 5 most important lessons for you.
Please note: if in doubt always consult your doctor
1. Ask the customer directly what he expects from you
It will sound familiar to many people: you walk into the consultation room, take a seat, tell your story and are asked: “So, what do you want me to do for you now?” This is of course not a question you expect from a doctor after you have just explained your complaints in detail. Especially if your appointments ran over your head and you have been sitting in the waiting room for half an hour, slightly irritated, you are not looking forward to such a question. However, this question is not as crazy as you think. On the contrary, this question is even very useful for us marketers.
Doctors also know that patients often come with a certain idea or a certain fear (thanks Dr. Google). The doctor can therefore ask questions for fifteen minutes to nicaragua email list 220333 contact leads carefully find out what the patient would like, but it is much more efficient to just ask directly.
Provide a sense of satisfaction
At the same time, by asking this question, the doctor 5 best inbound marketing services you should implement ensures that the patient expresses his or her desire. After all, as a doctor you can also immediately start naming possible ailments that fit the complaints and the associated treatments. However, you then run the risk that the patient does not fully express himself or herself and walks out the door with an unsatisfied or doubtful feeling. Listening and reassuring always works better than speaking and being heard.
The marketer who has ever had an intake with a potential customer will see many similarities here. Customers often already have a good idea of what they want, because they have aob directory heard it through the grapevine or read it somewhere on the internet. As a marketer, you have of course already scanned the potential customer in advance. So there is a good chance that you yourself already have an idea of what could be improved or should be different. However, even in the world of online marketing, it is always better to let the customer express his own ideas first. Does he mention platforms or campaign ideas that are not interesting in your opinion? Then explain why this is the case and explain what you can do.
2. Ask the customer what is going on within the company
A doctor knows that the cause of pain often lies somewhere other than the actual place where it hurts. For example, pressure on the chest can be a result of work- or private-life related stress. And the pain you feel in your back can very well be a result of that slight pain you occasionally feel in your knee. But the doctor can only find out these causes if he