If there is no headwind, the story quickly becomes boring.
For this reason:
When using storytelling in marketing, don’t tell how everything went smoothly.
This is boring.
More exciting are the mishaps, the mistakes and the botched products.
Let the headwind blow strongly – then your story will take off.
2. The villain is more important than the hero
Storytelling Law: The villain is more important than the hero
“The Dark Knight” is the best Batman movie of all time.
Because of Batman?
No.
Because of the villain: Joker
Why is the villain always more important than the hero?
Because the villain drives the plot. He plants the bombs. He kidnaps the girl. He shocks the audience.
For this reason:
Always think about phone number list who the villain of your story is.
This also works in marketing:
Enemies and villains also exist in everyday life. Use them in your marketing when you do storytelling:
– the tax office
– the dentist
– the partner
3. The attempt counts
William Wallace tried to defeat the British in “Braveheart”. He himself was executed. But his death brought the Scots one step closer to freedom.
We admire the hero more for his attempt than for his success.
Means for you:
Don’t just talk about successes.
But also of failed attempts.
Have you had a product idea that didn’t work?
Have you had vadim bortnik founder of the freshline sandwich bar chain a launch where no one bought?
Have you had a seminar that no one showed up to?
Talk about it.
People who only talk agent email list about their successes quickly come across as show-offs.
4. Why should read on?
This is the question your reader is asking himself.