How is your business’ relationship with Instagram stories ?
I ask this because being on social media is an important step a company must take to become known to the public.
In this article, we will talk about Instagram stories, a resource that is worth using for your company to engage the public and increase brand visibility.
Content in the form of images, videos, texts, gifs and animations are well accepted. There are also resources such as boomerang, superzoom and live broadcasts.
This cool feature started out quietly and is now part of the daily lives of thousands of social media users. It is available to followers for only 24 hours, and it is precisely this temporary nature that makes it an interesting and, at the same time, challenging strategy in digital marketing.
Understand the importance of stories
An exclusive survey by Opinion Box on america phone number list in Brazil revealed that 70% of the 2,035 people interviewed in June 2019 said they have an account on the social network. Of these, 67% access Instagram several times a day, and 47% of them intend to use the platform more and more in the next 12 months.
Of the total number of people interviewed, 83% follow a company or brand on the social network. Regarding the ads that companies post on Instagram, 85% of users said they click on the ads, even if rarely, and of these, 13% click frequently or always.
And, look, it’s worth investing in ads and good segmentation on Instagram, you know? According to the survey, 48% of users say they have already purchased a product or contracted a service that they found out about on the platform, 35% have already purchased something after clicking on ads and 47% have purchased something that was recommended by someone on Instagram.
In terms of preferences, Instagram is the favorite social network for one in four Internet users, second only to Facebook. Among the most popular audiences are women (29%) and young people (35%).
And what about stories? We can’t forget about them, can we? They 63% of Brazilian users and daily by 77%, with 34% posting in this format at least once a day.
And how to increase the chances of success using Instagram stories?
Well, now that we’ve proven the popularity of how sms marketing platforms complement email marketing and stories, here are some tips for you to take advantage of this resource and increase your chances of improving your relationship with your audience:
Post everyday things that are important to the user
A great way for a company to show that it is cmo email list by people and for people is by showing cool everyday actions. Of course, this strategy will depend on the type of relationship the company wants to have with its users. If the idea is to humanize, this may be a good way to go.