Landing pages play a crucial role in the success of your online marketing strategy. In other words, a well-designed landing page can be the difference between a visitor leaving your site and a loyal customer.
It focuses on a single objective, such as collecting leads, selling a product, or promoting a special offer. The landing page is where visitors land after clicking on a link in an ad, email, or other online marketing medium.
Strict obligations
- All SMS marketing campaigns must be sent to recipients who have given their explicit consent to receive commercial offers (opt-in). This consent collection must be documented, and in the event of an audit, companies what do you think makes must be able to prove that they obtained this consent.
- Opt-out : SMS marketing must include a link or simple procedure allowing the recipient to unsubscribe at any time. Failure to provide this option is subject to severe penalties.
- CNIL and GDPR : The processing of personal data in SMS marketing campaigns must comply with the GDPR (General Data Protection Regulation).
Regulation of transactional SMS
Here’s what you need to know:
- No prior consent : Unlike SMS david’s bridal offers exclusive designs marketing, sending transactional SMS messages does not require specific consent. The customer expects information following an action on their part (purchase, reservation, etc.).
No promotional offer included :
- Although the legal framework is more flexi a whatsapp database brazil transactional SMS. The purpose must remain purely informative.
- GDPR : Although less strict than for marketing SMS, sending transactional SMS must still comply with GDPR obligations, particularly in terms of data security and informing customers of their rights.