Give him the answer.
As quickly as possible.
How?
By presenting the conflict.
A conflict consists of two forces pulling in different directions.
1. An inner conflict
2. An external conflict
“Our country is under attack, but I don’t want to leave.”
Without conflict, there is no reason to continue reading your story.
Good storytellers recognize exciting conflicts.
How does this work in marketing?
Know your customers’ internal and external conflicts (“I want to make more money, but I don’t want to hard sell.”)
Address the conflict.
Tell a story about it.
And present how you resolved the conflict.
5. The magic ingredient in every story
The pace of storytelling is important
Everyone whatsapp number list knows him:
The friend who just can’t get to the point.
Don’t be that friend when you’re storytelling.
But don’t be like “Hammy” from the movie “Over the Hedge”:
It’s too hectic.
The art of storytelling is balance.
A mixture of fast and slow moments.
Example:
So.
Goes.
Speed.
By making lots of paragraphs, using incomplete sentences, and writing in a slightly choppy style.
You can slow down your text by using longer paragraphs, subordinate clauses, or longer words, thereby forcing the reader to slow down.
Do you notice the difference?
Storytelling is like music.
The rhythm has to change. The volume. The instruments.
Variety is the magic ingredient
6. The audience decides
The Sopranos – Storytelling must fit the target audience.
“The Sopranos” ilya gorbov independent pr consultant was voted the “best written series” in the USA.
The irony?
Hardly anyone knows agent email list the series in Germany. Here, “The Sopranos” was canceled after just three seasons.
Why?
Quite simply: whether a story is good is decided by the audience.