CRM platform that has positioned itself as one of the most powerful solutions for large companies thanks to its advanced features. With tools such as the Data Cloud , it facilitates the processing of large volumes of data and allows the management of millions of daily interactions with customers, integrating sales, marketing, customer service and operations data into a single platform.
In 2023, Salesforce expanded its market with the launch of the Starter plan, an offering designed for SMEs at an initial cost of €25/month per user. This article examines Salesforce’s features and analyses how it fits the needs of companies of different sizes, from large corporations to small businesses looking for an affordable solution for customer relationship management.
Brevo: an alternative to Salesforce for SMEs
Brevo supports your growth from the very beginning. Try the integrated CRM platform and pay only for what you actually use.
Table of Contents
- What is Salesforce?
- What is Salesforce for: the modules in detail
- Advantages and disadvantages of Salesforce
- Brevo, a CRM platform for SMEs as an alternative to Salesforce
What is Salesforce?
Salesforce is an advanced customer relationship management (CRM) SaaS , created in the United States in 1999. It is an integrated cloud platform, with different modules that allow sales, marketing and customer service teams to contact ebay database customers and prospects efficiently, with coordination between departments and processes tailored to each company. Salesforce leads the CRM market, with an approximate share of 31% in 2023.
Salesforce’s system stands out for its large-scale data management capabilities and predictive analysis with artificial intelligence. It is a CRM that offers a particularly high level of customization , allowing each company to create its own interface with its specific workflows, and its more than 7,000 applications that give it great versatility.
Using Salesforce
Salesforce is particularly suited to large enterprises that are looking for broad CRM functionality and can invest time and resources into setting up a custom platform. With tools like Salesforce Data Cloud, organizations can unify key data to streamline customer relationship management at scale.
For example, FedEx, a global company that handles profitable commission structure the delivery of more than 15 million packages a day in over 220 countries and territories, implemented Salesforce to manage sales, marketing, and shipping in a single, integrated CRM platform. This unification allowed it to identify inactive customers in hours, rather than weeks, and develop personalized marketing campaigns to re-engage them, thereby improving its conversion rates and shipping revenue.
Salesforce provides a modular SaaS solution that allows esperanto leads businesses to integrate specific modules based on their needs, such as sales, marketing, and customer service CRM, as well as data, e-commerce, and artificial intelligence applications.
The Starter and Pro packages include all basic CRM services, while full access to the features requires purchasing each CRM module separately.