Despite Relying on algorithms the power of algorithms, there is a crucial bottleneck in the functioning of such an algorithm. This is in the way of (most) marketers. Or it even sabotages them from getting the best performance from their campaigns. Why does this happen and what exactly can you do about it?
Ever since the Terminator movies, we as humans have been told that machines and algorithms can analyze more, make decisions faster and therefore perform better than our brains. It is therefore not surprising that, with the introduction of social mia and the widespread use of algorithms, companies like Google and Meta preach about the power of their algorithms. That is what has made them so successful as a platform.
When TikTok first emerg, its unique interest-graph bas algorithm was the key reason cit as to why TikTok was better than all other social mia platforms.
What exactly is an algorithm and what does it do?
A social mia algorithm is a collection of rules and signals that automatically determine which content on a platform will yield the best results. For most platforms, this means social interaction.
Virtually all algorithms are self-learning and self-optimizing. This means that a number of goals of the algorithm are specifi (shares, likes, watch time). And then the algorithm analyzes for each individual and piece of content, what the factors are that ultimately ensure success and how those factors develop over time.
In all algorithms, multiple factors play a role that determine which content goes viral and which content is not shown to anyone.
But besides the content algorithms, there are also algorithms that categorize and analyze users to understand what someone is interest in. For example, there was a study by the Wall Street qatar email list 476676 contact leads Journal in 2021 that test how many videos you had to watch on TikTok before you were put in a specific box. The results of this test were very striking!
These algorithms determine practically everything that users see and are the gatekeepers between the content creators and advertisers and the users of the platform. But how can we as marketers suffer, or succe, with this?
What does it take to run successful marketing campaigns?
As marketers, we are looking for a positive outcome for deep dive into the impact of fulfillment on e-commerce logistics the brand or company we work for. There are endless goals and KPIs to come up with, but it can be boil down to one of the following goals:
Awareness → making people familiar with our alb directory brand/company
Engagement → letting people interact with content or directly with our brand/company
Conversion → getting people to buy something, subscribe or share data
The best marketers spend every day optimizing their campaigns, whether online or offline, to achieve more goals.
So with the introduction of algorithms, it suddenly became a lot easier (and faster) for marketers to optimize, test and search for specific people who would help us with our goals. And at first glance, algorithms also seem like a godsend. They help us automatically, 24/7, to optimize and reach our target audience.