The Tesla for marketers Tesla for marketers biggest disruption in. The Netherlands is coming, and it is in the pension market. Imagine a market that has been govern by governance and compliance for years. and that now has to involve and activate its customers. And actually work hard for its customers. I am convinc that the most exciting. Times for marketers in the coming years will be in the pension sector. Because this has to change completely.
With the upcoming reform of our pension system in July 2023, participants will have to make. Decisions that will have far-reaching consequences for their lives. And yes, that’s right. I wrote pensions and disruption in the intro in one sentence.
Getting notic as a marketer
This lack of engagement is a problem that could become even. Bigger with the large-scale reform of the pension system in 2023. And I think this is exactly where our country’s top marketers and communications palestine email list 112367 contact leads professionals ne to come into the picture.
To help everyone make decisions in their best future interests, participants ne to know exactly what is happening and what it means for them. Otherwise, we could all be looking at a retirement full of regrets.
An innovative relationship to rekindle engagement
The new pension system will come into effect in July 2023. what are canonical tags and why are they important for And for communication professionals and marketers, the challenge will be to fundamentally solve problems for people and add value to their lives. Not the P of Promotion and communication. The add value for the lives of participants must be central and the pension sector must innovate its products from within.
Here, the value proposition is the starting point. And this is where communication professionals with a sense of purpose and society ne to roll up their sleeves. In my opinion, it is the P of Product that urgently nes their attention. It is time for the sector to pay attention and focus on the way in which it communicates products and services. Otherwise, people will no longer be involv, while the new pension system forces them to make choices.
But whether it’s due to bias, feeling overwhelm by “ america email list mandatory information,” or not fully understanding a particular concept… there are many potential pitfalls that can lead to lower engagement.
Start with the value proposition and work outward