How to influence customer behavior: appeal to emotions
Have you ever eaten an entire bucket of ice cream or a whole bag of chips because you felt bad? […]
Digital marketing
Digital marketing
Why the Replication Crisis in Science Matters to Marketers
Crisis in Science Research Crisis in Science results that are not reproducible: it is a sensitive topic within science. In
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No empty seats! 6 tips to prevent no-shows at your event
I invested a lot of time in an inspiring program, ordered extra delicious catering and spent a lot of budget
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Relying on algorithms is ruining your performance as a marketer
Despite Relying on algorithms the power of algorithms, there is a crucial bottleneck in the functioning of such an algorithm.
Digital marketing
What is disinformation and how do we combat content pollution?
content pollution Definition The European Commission defines disinformation as follows: “ content pollution Disinformation is defin as demonstrably false
Digital marketing
How to determine a growth hacking funnel & associated KPIs
A How to determine growth hacking funnel is designed to effectively generate leads and convert them into paying customers. The
Digital marketing
5 Ways to Deal with Disinformation
Ways to Deal Disinformation is something we would rather not encounter. However, it can be difficult to prevent incorrect information
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Get started with growth hacking in 5 steps
Get started Have Get started you ever heard of growth hacking? No, it is not hacking websites to score better
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What Marketers Should Measure: 7 Key Metrics
Measuring is knowing, they say. Online marketing is by definition a profession where the numbers fly around your ears. Yet
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Successfully working with influencers: the do’s & don’ts
Influencers have Successfully working become an indispensable part of the media and marketing landscape. Influencers allow you to bring your
Digital marketing
Event Etiquette: Be the Ideal Attendee with These 5 Tips
Event Ideal Attendee Etiquett At the Event Etiquett table, on public transport… There are plenty of places where written or
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How Lead Forms Work on Instagram & LinkedIn
Instagram How Lead and LinkedIn recently added lead forms to company pages. This gives companies new and interesting extra options!