Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are different – very different. For the average user, it doesn’t really matter much, except for preferences.
However , for marketers looking to increase organic reach , it’s important to understand what Instagram vs. Facebook means for your business goals so you can decide which platform is best for you and how to use each effectively.
In this review, we’ll cover the main differences between Instagram and Facebook, including:
- Audience
- Connection
- Contents
- Industry
- Types of business
- Advertisements
Let’s start with some basic information.
Instagram vs. Facebook: History
People love both social networks: According to Hootsuite, 14.5% of active social media users cite Facebook as their favorite social network, while 14.6% choose Instagram. This should come as no surprise. Both Instagram and Facebook have been staple social platforms for a decade.
However, these platforms were sweden mobile database created with different goals in very different environments, and before we dive into the differences today, it’s good to be aware of that. Here’s a brief overview of them.
These platforms were created several years apart, but Instagram was launched after the launch of the iPhone and its saturation ushered in the mobile-first era , and after the rise of Facebook changed our relationship with social media.
Now let’s look at the key differences between Instagram and Facebook that you should know.
Instagram vs. Facebook: Audience
Both social networks have huge audiences around the world. Instagram and Facebook reached 1 billion users in 7.7 and 8.7 years, respectively, and have been growing ever since. However, there are some differences – including user numbers and user demographics.
Number of users
Both Facebook and Instagram have agostinucci william director significant numbers of users, but Facebook’s audience is significantly larger. Facebook has 2.9 billion monthly users, while Instagram has 2 billion monthly users.
It is important to note that Facebook’s user growth has leveled off over the past five years, while Instagram continues to grow .
Age and gender of users
For both Facebook and Instagram, the minimum age to create a profile is 13. This is important for marketers because it means there are children on both platforms.
Yet, teenagers under 18 only make cpa email list up about 7% of Instagram users. More than 60% of Instagram users are between the ages of 18-34, with a slight majority of women in this age range.
This means that if you’re targeting potential customers in their 20s and 30s — especially women in this age range — Instagram is a great place to reach your audience .
Facebook’s audience, on the other hand, is older and the majority of users are male. Almost 50% of Facebook users are between the ages of 25 and 44. Almost 30% of all Facebook users are men between the ages of 25 and 44.
So if you want to reach men in Marketing on Instagram these age groups, it’s a good idea to look at Facebook.
User location
Both social platforms are used by people all over the world, and their usage is fairly consistent across countries. In fact, Instagram and Facebook have the same four countries.