More loyal customers
Newsletters are not just emails that are sent to make our brand known. We send them to build an effective bond with customers that should last over time. This technique must be relevant and generate interest in specific users.
It is imperative to offer your customers relevant information , focusing on what they need. This way you become a trusted player in your chinese overseas america database ector of activity.
It is also important to define the day and time of sending your newsletter . And don’t forget to measure the performance of your email by analyzing the opening and click rates.
From users to prospects
Remember that visitors are looking for information that solves a problem, satisfies a need or fulfils a desire. During their search, if your website convinces them, they will leave their contact information in the subscription form .
This will be very useful for building a quality database, as these users showed interest in your brand from the beginning. Sending a newsletter is an effective way to continue that link between your visitors/prospects and your company.
More traffic to your website
Relevant and authentic content with links that lead readers to your website encourages them to revisit your page from time to time, increasing traffic.
Another common option is to redirect the profitable commission structure reader to a landing page , which is characterized by having a single, specific purpose. For example, your visitor can benefit from a specific offer or request an appointment with a representative of your company.
Return on Investment (ROI)
Although the main function of your newsletter is to inform and not sell, it can be a strategic email marketing tool focused on conversion.
Now you know how to create a free newsletter.
Contrary to what many people may believe, newsletters are a communication channel that any business can start using – you don’t need to be mobile lead a computer engineer or an art director! So, now that you know this, you should be ready to start sending!
Sign up today to use the free version of Brevo , create your own newsletter in a few minutes and start sending your mailing campaigns.