Interesting Facts Branding. Interesting Facts For some, it’s a daily routine, for others it’s a far-fetched idea. But branding is incredibly important for organizations and everyone has to deal with it. Whether you’re the receptionist who answers the phone and receives guests, the person who does odd jobs at various locations, or the marketer who manages mailings, advertisements, and social media accounts, among other things.
Branding is more than a logo
Whatever your role, everyone within the organization is responsible for the branding of a company or brand . Because branding is more than just a logo on a product or the corporate identity of a company, even though these are the most recognizable parts. It is about communicating the story and values of a company, both visually and non-visually.
And that this is important, is clearly shown by the infographic below from Renderforest . They have collected facts and figures from various sources about the importance of branding for companies and brands, both large multinationals and small and medium-sized companies. Perhaps nothing new new zealand email list 1.4 M contact leads or familiar to you, but it can’t hurt to take a look at the visual.
Why is branding so important?
For example, did you know that 1 in 3 consumers already creating a go-to-market strategy: examples and best practices has a brand in mind when shopping or searching for a product or service? That 59 percent prefer products from a company or brand they know?
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And that 93 percent indicate that the first purchase is generally the deciding factor in whether they want to remain connected to this brand and buy its products and services in the future. When consumers drop out, in three quarters of the cases it is due to a decrease in quality (76 percent) or poor customer service (73 percent).