Inbound Marketing for SaaS Did you Know that, on average, companies that. Implement an inbound marketing strategy. Generate 1,877 leads per month and 1,523 mqls ?
As the owner, ceo, cto, or softwar. Engineer of a saas company, you have the. Responsibility to have a thorough understanding. Not only of the software or service. You sell but also of the needs of your. Target users. One of the best ways to address. These needs is through. An inbound marketing strategy… let’s see why:
About Inbound Marketing Inbound Marketing for SaaS
Today, the average user is exposed to information overload. To give you an estimate, according to a Neuromedia study, we receive about 6,000 advertising impacts per day. Our brains are so accustomed to receiving such an informational overload that we unconsciously classify/sort and remember only the information that interests us, discarding everything else.
Well, inbound marketing is just that: providing and non-invasively disseminating information that your buyer persona, or ideal customer, is interested in or needs/sought. This way, you attract them to your business instead of bombarding them with messages and ads. With a well-defined target that fits your product (in this case, software) and an inbound marketing strategy, your SaaS company will act as a magnet that attracts new, qualified leads and customers.
To give you an idea, applying this strategy increases
the generation of qualified leads by 3x in one =”noopener”>mobile phone number data updated year and 14x in two years for companies in the sector with the same investment. Why? Because it’s a strategy that prioritizes the needs, research, and education of your target audience throughout the entire purchasing process. This, in the long run, will allow you to gain their trust and allow you to grow exponentially.
As Brian Halligan, co-founder and CEO of HubSpot , says , “Buyers have more information available to them and higher expectations for a relevant, personal purchase. Giving them that experience, one that’s driven by their needs and happens on their timeline, is what an inbound approach to sales is all about.”
You can obtain this information through</h3>
download forms on your website’s landing pages or through paid campaigns on various social media platforms. It’s important to prepare follo
w-up mailing list effectively and reliably emails after downloading content to gradually introduce your company and lead to the next phase of nurturing your contacts.
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<h3>Education:
Once you’ve managed to convert leads, you’ll betting data need to “nurture” them or guide them through their purchasing journey to convert them into customers.