Periscope didn’t win me over. I didn’t get why I needed another icon on my phone screen. Starting with the hackneyed technique in the app logo — the geolocation icon — and ending with hashtags. Periscope has everything that was invented and implemented in other apps. Nothing new, except that Donald Trump is at the top of the users
There is, of course, a highlight – unlimited likes for the author. The more times you click on the screen, the more beautiful it looks – fireworks of hearts! It seemed to me like applause in real life. It’s good that there is an opportunity to save your streams to your phone, as well as share a link to the broadcast on Facebook.
How is Periscope useful for business?
Broadcasting video via Periscope does not require special skills. The company will need three things: a good smartphone, stable WiFi and a reason to shoot. No post-production, expensive equipment or additional software. Decided to repaint the walls in the office – launch email data Periscope. Started printing company business cards – launch Periscope. And so on. The only question is whether the company is ready to invest in the promotion of another account on social networks? After all, you would like to be watched by guys from the target audience, and not from Central America.
Our expertise. Broadcasting Natalia Brinza (Head of Mobile Development Department)
I learned about Periscope from my Instagram feed. A number of “influencers” I follow there started publishing posts about this app. Since I know from experience that list of us mobile phone numbers launching through “influencers” is one of the most effective methods of attracting attention to a product, I became interested, purely from a professional point of view, in what they were advertising with all their might.
The idea of the application is not new
You could “stream” on YouTube. And Twitter had already launched an application with video content before Periscope — Vine. But since video is a very relevant topic, many people started to “feel” it for the sake of experiment.
The app itself is simple and functional. That’s good, but the thing is that I didn’t understand (and judging by my colleagues’ answers, I’m not the only one why I should use it? What’s so special about it, or at least so enticing. Nothing yet.
The first impression from the live video streams
I watched is that people are bored and suffer from nonsense 90% of the content is in the form of socks on the background of a TV screen. Agree, who is interested in this?
The most unforgivable thing is that notifications in statistics in digital marketing – how to use them the app itself cannot be turned off. Impossible, Karl! You can only turn them off at the functional level of your smartphone. This moment is very distracting.
I haven’t tested the Android version of the app, but the reviews aren’t encouraging.
Let’s wait…
In my opinion, it is too early to delete the application, we will observe its development.
Transforming the app from an entertainment format to a business one would generate more interest. In the meantime, Periscope is gaining interest from bloggers. It would be cool if this app helps solve a crime, for example, or something like that.