Prevention is always better than cure. Therefore, it is worth starting the return while the buyer is still on the site.
You can hold his attention with the help of pop-ups – not one, but several, emerging according to time or a trigger event.
Live chat is another way to keep the buyer on the site, but the offer of help should not be intrusive, otherwise it may have the opposite effect.
If the buyer does leave, return tools come into play:
- sms or messages in messengers;
- push notifications;
- chatbots.
But the most effective tool for returning the consumer finance directors email lists to his basket on the site, pushing him to repeat purchases, is email newsletters.
Once a customer has consented to receive marketing which tool is best for screen recording? materials, a welcome email chain should be launched .
Then there is a training chain that will introduce a person to the store and its assortment, delivery, returns, and warranty.
A sales chain is a series of emails that are as personalized as possible.
Upselling is a series of emails offering products related executive list to a completed purchase.
Trigger chains are emails that encourage the reader to return to their abandoned shopping cart.
Reactivation series – a chain aimed at the “sleeper”. The sleeper is the one who has not interacted with the letters or the store for a long time (six months, a year).
How to Prepare a Strategy for Handling Abandoned Carts
Don’t try to optimize abandoned carts without a clear strategy – there’s too much at stake if you don’t want to hurt your current conversion rate.