Prioritizing SEO keywords is a key step in creating effective content and achieving successful search engine results. Start by analyzing which keywords are most relevant to your content and target audience. Think about what your business’s main topics and products/services are, and what keywords people might use when searching for information in that area.
Think about business and marketing goals
When creating content for SEO , you need to have a goal in mind. You should aim to rank for a specific set of keywords, usually based on a specific topic. The end goal is essential for measuring SEO success .
Keyword search for prioritization
Before you can start prioritizing keywords, you’ll need to conduct SEO keyword research . There are many ways to do this, but here are three ways to get started.
Google Search Console
If you have a website with organic traffic, Google Search Console (GSC) can be a great place to start. GSC will tell you all the keywords your website is ranking for.
Go to Search Results in the left menu and click Average Position so it turns orange. I recommend filtering by country, but click senegal mobile database the plus above the graph and select Country. You should now see the average position of all the keywords ranking in the country you’re most interested in. Go through your keywords and pay attention to the ones that are in positions 6 to 20. In theory, these keywords will be easier to move to higher positions.
Research your competitors’ keywords
See what keywords your competitors are targeting. This can give you useful information about what is popular and what attracts your target audience. You don’t have to just focus on the same keywords, but you can get inspiration for your own strategies. SEO tools like Ahrefs or Semrush will give you insight into potential search volume, traffic, and search intent.
Competitive keyword research has two main benefits:
- You will eventually appear in the SERP where they are, so you can get some of that traffic.
- You can prove EEAT to Google. By targeting the same keywords (and more specifically, content) as your competitors, you can prove to Google that your site is at least as valuable as theirs.
Just because How to prioritize how to choose colors for your business website keywords your competitor is ranking high doesn’t necessarily mean you should be ranking there too. Use the prioritization tips below to determine what to use on your website.
Customer survey
There’s nothing better than finding cpa email list keywords than talking to the people you want on your site the most. Talk to your customers and potential buyers. Or talk to your sales and customer support managers. If you understand your customers’ problems and the words or phrases that buyers use to find you, you’ll know what words they’re also typing into Google.
Paid ads
PPC ad data is a treasure trove of information for SEO. If your website is running ads, it’s essential to get a list of converting keywords. If a keyword converts for PPC ads , it’s likely to convert for SEO as well.
Not every keyword bid on in ads can rank organically, but where it can, you should go for it, assuming it fits into those business and marketing goals.