Good question, they could have told me that before!
How to know how much to I’ve been doing marketing budgeting for almost 20 years, and I’ve seen firsthand that the way budgeting is done has changed.
And they’ve changed, trying to adapt to changes in business processes, market responses, and decision-making times. Gone are the days of budgets largely dominated by events, mass advertising, and cannon-shot fly-killing.
How do I prepare an inbound How to know how much to marketing budget?
Today, consumers spend a considerable amount of time researching before beginning any sales process. According to research conducted by the CEB Marketing Leadership Council , even the purchase decision is made 60% of the time overseas data before speaking with a sales representative.
To be present in the purchasing process from the very beginning, many companies have chosen to dedicate a large portion of their budget to Inbound Marketing (which bases its strategy on generating valuable, non-intrusive content throughout the Customer Journey).
However, when implementing an Inbound Marketing strategy, all Marketing managers and directors have a big doubt,
What are the big games?
Where and how should I distribute the money?
To achieve this, it’s essential to identify the elements that make up an inbound marketing strategy and give them the appropriate weight. Here are my recommendations:
1. Inbound Infrastructure How to know how much to
We need a digital framework to support our strategy: website, blog, landing page, social media channels, email marketing launchpad… preferably unified in a marketing automation solution (like HubSpot ). It’s also very important to have the sales team in place. Integration with the CRM and fluid two-way communication with the sales department.
2. Content for Inbound Marketing
Essential. If we don’t have internal resources, we’ll need to hire freelancers or an inbound marketing agency to produce quality content. Keep in betting data mind that the content must be as visual or multimedia as possible, so we’ll need to allocate extra money for all these designs and productions. It also wouldn’t hurt to dedicate some time to SEO, so we can optimize our website and blog, as well as develop a positioning strategy.
3. Online Visibility
Responding to demand and seeking to increase our online visibility, it’s important to allocate a portion of our budget to paid marketing looking for a marketing agency? strategies. One of the most effective options is to invest in Paid Search through Google Adwords, where we can appear at the top of search results when users search for keywords related to our products or services. This allows us to capture the attention of potential customers at the exact moment they’re searching for what we offer.