This simple process allows us to generate valuable sales opportunities with people like you who are interested in email marketing and an environment flooded with consumers l Another Anglicism, you might say. This somewhat barbaric term refers to the implementation of a marketing strategy aimed at “maturing” a prospect to get them into a buying cycle. To do this, we will use quality content such as a white paper, which will address the prospect’s problem in order to get them into our automatic email sending scenario.

But then, in concrete terms, how does it work?

The first step is obviously to write . Writing a white paper is no easy feat. And the idea isn’t to release a “bullshit” book with a punchy title bu  customers can search the website without substance. The book “15 fundamentals to make email marketing your first sales lever” is a real compendium of marketing tips and expertise that can really help those who are starting out or who are struggling with this concept.

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We won’t go into writing techniques whatsapp database brazil here, but it’s important to consider that producing interesting content inevitably requires a significant investment in terms of time.