How to apply an inbound marketing strategy to your software company?

Every Inbound Marketing strategy consists of 4 phases, or:

1. Attraction.
2. Conversion.
3. Education.
4. Sales and loyalty.

Let’s look at the actions to be taken for each of them;

Attraction: How to apply an inbound

In this first phase, you’ll need to conduct a detailed study of your audience to define your ideal client. To do this, you can answer these questions:

• Who is my software purchase targeting? (job title, industry, work experience, etc.)
• Who will be the final buyer of my service? (This doesn’t have to be the same person as the person who will actually use it)
• What demographic characteristics does whatsapp data my buyer persona have? (age, gender, location, education level, purchasing power, etc.)
• What psychological characteristics define you? (personality, attitudes, values, interests, etc.)
• What behaviors do they use? (buying patterns, price sensitivity, online behavior, what social media they use, etc.)
• What type of business is my software targeting? (company size, annual revenue, number of employees, industry, etc.)

Okay, once you’re clear on who you’re targeting

you’ll need to think about how you’re going to attract them to your business. In this regard, you’ll need to address the following issues:

Content : What type of content provides value and interest to my ideal client? Here you have a wealth of options, such as ebooks, infographics, comparisons, audiovisuals, webinars, demos, etc. In addition, it’s essential to have a blog that covers what makes a good e-commerce website? everything from your software solutions to the most common and innovative topics related to your industry, user problems, and success stories you’ve published. To do this, you need to conduct a keyword research related to each topic you cover.

Website : Your website is your company’s virtual showcase

To attract new leads , you need to make sure you respect the following factors: It should reflect your brand’s branding; it should inspire credibility and trust; the content and flow should be optimized; it should load quickly; and it should not overwhelm the user with too much information.

• SEO : One of the crucial factors for attracting new leads is SEO (Search Engine Optimization). This will allow you to increase your software company’s online visibility by appearing on the first page of search engines like Google. To betting data do this, you’ll need to identify the keywords that generate the most traffic and create optimized content and landing pages.

Conversion: How to apply an inbound

For this second phase, you’ll want to promote the downloadable content we mentioned earlier, whether it’s ebooks, demos, audiovisuals, etc., with the goal of converting. For conversion, you need to obtain personal information from your audience , such as their email address, first and last name, company they work for, their position, etc.