Elena Kardapoltseva, project manager of the CRM and Integrations unit at Completo , spoke about how companies can retain and attract customers at every stage of the sales funnel with the help of automation, and also analyzed the main trends in their construction.
CRM as a guarantee of long-term cooperation with clients
Customer retention and lead generation are becoming increasingly complex and challenging tasks for companies.
When talking about sales funnels, it’s important to remember quality directors email lists that the starting point is the nature of the leads.
Leads are potential customers who show interest in your product or service.
And it is important to qualify them extremely quickly in order to reduce the risk of losing a client.
As research from InsideSales shows , connecting with a lead in the first five minutes increases conversion by 8 times!
Of course, sometimes 5 minutes is not enough, so aim for 30 minutes, or at worst 24 hours, but the client should definitely get feedback from you so that he understands that you have not forgotten about him.
CRM systems can help in lead qualification because they play a key role in this process.
CRM system is a kind of heart of customer management, which:
- combines sales and marketing;
- prevents customer loss by tracking what stage they is cloud storage safe? are at and how they interact with your product. In case of inactivity, it allows you to return the current or potential buyer to the funnel;
- helps to select effective channels for each stage of interaction.
This cycle allows you to create a foundation for long-term gambling data cooperation. And building trendy sales funnels strengthens it.
Trend #1: Multichannel
We understand that you may have a large flow of clients, and there is a chance of missing an appeal.
To prevent this, several ways of contacting the company are added: a call, an email, a message in a messenger or a chat on the website. And the manager, who can get lost in the abundance of channels for interacting with clients, is helped by multichannel .
With it, all customer requests are combined in one place, which means that they will definitely be registered, and a specialist will be able to respond promptly.
It turns out that multichannel is a trend that allows you to be present where it is convenient for the client and managers.