Mistakes in B2B sales are costly, as every missed deal not only means wasted resources and lost potential revenue, but also a deterioration in the reputation of the customer.
The reason for such errors is often the lack of a systematic approach:
- poor analytics that allow you to understand where exactly leads are being lost;
- missed calls or untimely responses, which irritate the buyer and reduce trust in you;
- inconsistency between departments (e.g. marketing and sales) that results in duplication of efforts or incorrect data transfer.
Digital sales can effectively address these challenges through automation and analytics, while an organized ecosystem helps businesses adapt to changing customer expectations, reduce risks, and improve process efficiency.
Building Digital Sales: Where to Start
Getting started in digital sales can seem vp design officers email lists daunting, but breaking the process down into steps can make things a lot easier.
It is important to adhere to a certain algorithm of actions how to use competitor reviews? and take into account the characteristics of your target audience.
Let’s figure out how just 3 steps can take your business to the next level in digital.
Step 1: Create a website or landing page
A website or landing page is not just a company’s business card, but a key tool for digital sales. It is the first point of contact with customers, which forms their impression of your business.
In the highly competitive B2B market, it is important for a website to perform three key functions: be functional, informative, and sell.
Let’s look at each point in more detail.
1. Functionality
To ensure that the user can easily find the information executive list they need, the site must be user-friendly and intuitive.
In 2025, functionality became a basic standard, which includes:
- convenient structure: clear menu, logically structured sections and easy navigation;
- fast loading: the page should load in no more than 3 seconds;
- adaptation for mobile devices: as experience shows, more than 60% of B2B users browse websites from mobile devices.
Image from the author’s archive
2. Informativeness
The website should answer the client’s main question: “How will this company solve my problem?”
To do this, it is important to avoid using unnecessary technical terms, unless, of course, it is critical. Each section should show how the product or service solves a specific problem of the client.
Show real examples of work: projects that you have successfully implemented, reviews from satisfied customers. For example, cases help the client see that your product is already useful to other companies.
An informative website removes some of the client’s objections and concerns and increases trust in your business.