Another significant difference is that a web chat can automatically pop up while the user is browsing the website.
With the WhatsApp button, however, it is essential that the user initiates the conversation. That is why it is so important to take care of its visibility on the website. It should not go unnoticed by the visitor who wants to use it.
Unable to use pop-up chat
It is often useful for customers to retrieve an old conversation with the company, especially if it contains instructions or the answer to an important question. WhatsApp normally stores old chats, but they may be lost due to a change of cell phone, lack of space, etc.
Email is a more optimized communication channel for storing information: it includes subject lines that make it easier to search, it is more easily stored in the cloud, etc. When using a web chat, a copy of the conversation can be sent to the user’s email, but WhatsApp’s basic settings do not allow for this possibility.
How to integrate a WhatsApp button on your website
The most rudimentary way to integrate the button into your website is to create a WhatsApp link in HTML with the following href attribute:
https://api.whatsapp.com/send/?phone=__
There is also a short version of the link with the structure:
In both cases, at the end of the link, you must enter chinese overseas asia database the phone number of your WhatsApp account with its corresponding international prefix (without the “+” sign). This would be the example for a Spanish number (with prefix +34):
The link opens a WhatsApp chat with the indicated phone number. If you have the ability to manipulate the HTML and CSS code of your website, you can insert the link wherever you consider most appropriate.
WhatsApp Button with Conversations, by Brevo
If you prefer to integrate without. Mobilizing technical skills, the chat widget in. Brevo’s conversations tool allows you to easily. Integrate the whatsapp button into. Your website, as well as giving you access. To other resources to manage your whatsapp campaigns.
Below you can see how to use it with or without statistics in digital marketing – how to use them the pre-built integrations for WordPress (including WooCommerce) and Shopify, on any website. There is also an integration for Google Tag Manager which is not covered in this article.
To begin with, in all cases:
1) Create a free Brevo account to activate WhatsApp campaigns and connect the phone number you use for WhatsApp Business.
2) Go t . This feature also includes Brevo’s web chat (which, as mentioned in the previous section, complements the WhatsApp button).
3) In the Customize your chat widget step , most esperanto leads of the settings concern only web chat (e.g. color). However, some parameters, such as the position of the chat button, are also relevant for WhatsApp.