Google Searc Including Google Searc Google search partners is a default setting when creating a new search campaign. For many marketers, the Google Searc question remains: exclude or include Google search partners in the campaign?
What are Google Search Partners?
Google is the largest search engine, but it is not the only Google Searc search engine where you can search for your favorite products and services. When creating Google search ads, you can have them displayed in the Google search network and on websites of so-called search partners.
The Google Search Network consists of services and websites from Google such as: Google Search, Google Maps and YouTube.
Google search partners are websites that, as the name suggests, have a partnership with Google. These are other search engines, but also other types of websites. These are different websites that show your ad and can have a positive effect on your reach, clicks and conversions.
Who exactly Google’s search partners are, there is unfortunately no transparency about that. That is also one of the biggest reasons for many marketers not to use the search partners.
Where can you find the search partner settings?
When creating a campaign or in the campaign settings, you can choose networks. By default, the extension for Google search partners and the Display network is checked. Google sees the benefits of using these extensions, which is why this option is always included. However, depending on your business objectives and budgets, it can be pakistan email list 2.5 million contact leads valuable to only use the search network and exclude search partners. Exclude search partners in Bing?
Find search partners in Google Ads settings
Benefits of Using Google Search Partners
By showing your ads in more places than just the Google how are ai-powered chatbots changing marketing? search network, you increase your reach and visibility. Many advertisers choose to disable search partners, which often results in less competition. This often allows you to generate traffic for lower click prices. In other words, by expanding to america email list the search network, you can achieve better results within your campaign.
Also read: 13 tips to improve the conversion of your Google Ads campaign
Disadvantages of Using Google Search Partners
The main disadvantage of using search partners for marketers is the lack of transparency and optimization possibilities. Google does not list which websites these are, and there are no options to exclude placements, like in the Display Network. There are also no options to adjust bids based on data. In short, search partners does not offer the optimization.