Get started Have Get started you ever heard of growth hacking? No, it is not hacking websites to score better yourself. Or thwarting the growth of other companies. It is a way to grow your own company with smart and effective solutions. Do you want to know what growth hacking is? I will explain how every company can use this and where to start.
Get started What is growth hacking?
Growth hacking is a strategy that uses different tools, techniques, visions and most importantly creativity. All these aspects contribute to that one goal: realizing more growth. Growth hacking is focused on realizing rapid growth through creative and innovative marketing techniques. The solutions are easy to implement to achieve that rapid growth.
Applying growth hacking within your company
You are probably wondering: how can I best apply growth hacking within my company? I will tell you this by means of a number of steps:
1. What is your growth goal?
To start, it is important to determine where you are going to realize that growth. Is that in the area of website visitors? Leads? Purchases? Using different phases, you investigate where you can create growth the fastest. Once you know that phase, you brainstorm with a growth hack team for ideas.
For example, do you have a large reach via organic traffic or paid campaigns, but do you notice that growth in website visitors is still lagging? Then this is a signal to focus the growth hacks on this component. Then find out which growth hacks contribute to more website visitors.
2. Brainstorm
During the brainstorming session, the goal is to be as creative as possible. There is no limit to the number of ideas. In a later phase, you will determine which ideas have the greatest chance of success. Think out-of-the-box!
Let’s take the same example as above. You want to attract more visitors to your website. Together with your team, you will come up with growth hacks that contribute to this. For example, visibility on a philippines email list 3 million contact leads frequently visited (online) platform, or more local visibility if you are specifically looking for website visitors from that region.
Also read: Better brainstorming? Get inspired by Disney Oprah or a walk
Another extra tip! Stand during the brainstorm, the role of buyer personas in marketing this ensures more creativity and pro-activity.
3. Setting up the growth hack
After the brainstorm, you decide which idea is best alb directory to apply. With growth hacks, you use technical skills, you focus on creative marketing and you use the data to test experiments. This combination ensures that you will achieve your goal.
Suppose you offer a service that helps starting entrepreneurs. A platform that you can approach for more visibility among that target group is the KvK. For example, offer 2 hours of free advice or a website check to starting entrepreneurs who have registered. Then, if they are interested, you can offer your services.