Your email marketing strategy should adopt the “ inverted pyramid ” principle, communicating the most important message at the beginning . This journalistic concept has also been adapted to the web environment due to the short attention span of users.
When your readers open a newsletter or any other email, they usually don’t have much time to read every last detail (although sometimes they come back and read everything). This relevant information could be a promotional offer, an important news item about your business, or an article that you think is important to highlight.
Use calls to action or CTAs that spark interest
Calls to action are what make your newsletter achieve the goal of getting readers to visit your website and/or make a purchase.
A Call to Action (CTA) is a button or indicator that directs the reader to take a specific action (for example, click on an article, visit your page to make a purchase, etc.).
Calls to action are used to drive traffic to your website, generate sales, or get more engagement on social media . They are one of chinese overseas australia database the most important aspects of your campaign, so make sure you optimize them as best as you can.
If you want to create an effective CTA, make sure to:
- Choose a color that stands out from the rest of the newsletter
- Use action words that encourage readers to do something
- Place it strategically in your email so that it is highly visible
Your newsletter may have a broader objective than just generating sales of a product. Make sure it’s also obvious where customers need to click. An how to prioritize keywords for seo content creation example of this would be promoting posts from your blog, as in the “Brevo en breve” newsletter:
Generate traffic on other channels: social networks
Your newsletter is part of an overall marketing strategy. That means you should also try to encourage subscribers to connect with you on other platforms, such as social media. When sending out a newsletter, you should never lose sight of the broader digital communication strategy it is part of: building a loyal and engaged audience across all channels.
Social media is one of the best ways to communicate directly with customers and potential customers and promote content, so why not integrate it into your email marketing strategy?
To do this, it is very common to include CTAs that lead to mobile lead your professional social media profiles as a freelancer or your company.
To create these CTAs, you usually just need to find the “Social” option in the drag and drop editor of your email marketing tool , place it in your email template, and include the links to your profiles in each one.