Movistar Colombia has created a WhatsApp channel that users can subscribe to to stay up to date with offers and news.
Affiliate Program
Affiliate marketing is one of the indirect sales channels. A partner (the affiliate) promotes your products and allows you to attract new customers in exchange for a commission . This business model has spread as an online sales channel, where it is articulated through affiliate links that redirect traffic to your website.
Commissions can be based on pay per click, action, sale, or impression . Influencers often use affiliate programs to monetize their platforms by recommending relevant products to their audience.
Example of affiliation
Globo Surfer is a water sports e-commerce that works with affiliate programs. When clicking on the purchase button for a product, the user is redirected to Amazon or another external website to complete the transaction.
Trade fairs or events
Trade fairs and events offer unique opportunities to establish direct contacts with potential customers , suppliers and other businesses in gambling database the same industry. Although they are a little more common as a B2B sales channel, they are also quite widespread in certain industries in the B2C sector.
These events allow companies to expand. Their customer base, gain. Insight into the latest market trends and competitors. They are also a face-to-face sales channel. That allows for collecting direct feedback. From customers and using more direct conversational marketing.
Trade fair example
the gamescom event , held every august. In germany, is the largest video. Game convention in europe. In 2023, it welcomed 320,000 private visitors and 31,000 representatives. Of companies in the sector, making it a sales channel. For both individuals and companies.
Telephone sales or telemarketing
Telemarketing is a sales channel that is based on contacting potential customers with telephone calls. It facilitates direct and personal customer service by the sales team, and is a way to expand the customer base. In addition, telephone sales find the right affiliate programs channels allow access to target audience segments that suffer the most from the digital divide, such as the elderly.
On the other hand, telemarketing also has disadvantages, such as the negative perception of intrusive calls and the low conversion rate in the early stages of a campaign. The costs of setting up a telephone switchboard , although not negligible, can be reduced with VoIP telephony .
Physical stores
The growth of e-commerce does not replace physical stores, but rather complements them. In physical stores, salespeople build personal mobile lead relationships with customers. In sectors such as fashion or home, many people still prefer to see and try the product before buying it , so face-to-face contact is crucial to the shopping experience.