Example of an e-commerce marketplace

Etsy is a marketplace specialising in artistic and artisanal products that exemplifies the use of this sales channel. Both local businesses and individuals can create an account and use it as a virtual point of sale. The platform is financed by commissions on sales.

This category also includes sector-specific marketplaces such as Booking and Expedia, and mobile applications such as Uber.

Google shopping is a module that. Appears in google search results. So it is strongly linked to marketing strategies. Based on seo positioning. It is a product comparison tool. That displays a photo, the price and a link to. The e-commerce where the product is sold. Therefore, to use this virtual sales channel. It is necessary to connect it to your own e-commerce website.

Just like the main page of a Google search, Google Shopping can display paid ads and free organic results, although the latter hardly guarantee visibility at the moment. To use this channel, you need to register for Google for Retail .

Social media is an effective platform for connecting with your target audience and segmenting your customer base, as they tend to have a more or less defined user profile.

As (mostly) B2C sales channels , Facebook job seekers database and Instagram integrate their own marketplace to display product catalogues, and in some countries, payment can be completed on the platform with the Meta Pay service . However, social networks have a lower conversion rate than other B2C sales channels. Integrating them into a multi-channel sales strategy maximizes their reach.

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In the B2B sector , LinkedIn Sales Navigator is august news from the world of seo and online marketing a tool for finding professional leads and selling services to businesses. In this case, conversion rates can be higher.

Brevo is a B2B company, meaning it sells its services to other companies and organizations. That’s why LinkedIn plays a big role in its sales channel strategy. This post, for example, announces Brevo’s virtual CDP launch event.

By 2024, mobile devices will be used to make six out of ten online sales worldwide, and the number continues to rise year on year. First and foremost, mobile-friendly ecommerce websites are crucial, but mobile apps make it possible to further optimize the customer experience.

Many businesses use WhatsApp as a sales channel . With its global popularity, this messaging app allows them to reach a wider customer base and facilitates more direct communication.

In addition, companies’ own mobile apps allow them to go one step further with a more personalized user experience and the possibility of integrating their own pop-up notifications . However, a mobile app also takes up storage mobile lead space on the user’s smartphone, so it is best to keep its use optional.