7. Predict market trends
Who has never wanted to predict the future, right? While it’s not a crystal ball, consumer theory offers an overview of possible behaviors in the market. From there, you can identify trends and prepare to take full advantage of behavioral changes.
Download here
8. Provide personalized experiences
According to a study by Accenture, 58% of consumers would buy from a competitor that offers more personalized experiences . This means that meeting basic needs is not always enough to stand out: you have to exceed expectations and invest in hyper-personalization .
Put consumer theory into practice with Zendesk
If on the one hand consumer theory gives you the knowledge behind the psychology that moves people, on the other hand, CRM software can help you in your daily work.
With Zendesk’s comprehensive customer service solution , you can:
Provide support on any channel, including email, social media, chats and messaging apps;
Manage and respond to queries from one place
Delivering a personal touch on a massive scale with the help of artificial intelligence;
Automatically collect data across all touchpoints;
Gain valuable analytics and reports to identify customer preferences and behaviors.
How about going beyond consumer theory and satisfying consumers exactly the way they would like? Start your free trial today!
I’m very sorry to hear that;
I sincerely apologize for any inconvenience caused.
In addition to training your agents to be empathetic, you can use artificial intelligence to predict customer emotions.
The smart classification feature rcs data leverages AI to determine customer intent , perception, and make predictions that help agents understand customer sentiment and prioritize actions.
Discover how to create empathy with the client and what techniques to use .
4. Empathy as a unifier
Customers are looking for empathy from brands. Considering that, according to CX trends for 2023, 55% of consumers say they feel stressed after an spotlight challenges official rules interaction with customer service , and 29% of agents say that a lack of data contributes to customer anger, there is an urgent need to adopt tools to listen to them.
Empathy plays a central role in be numbers customer relations. Using phrases that show you understand their problems is an investment. Some phrases you can say to your customers.