Communicate with your Account-Based Marketing is about defining your ideal customers (buyer personas) by identifying these accounts and engaging the right contacts. All of this is supported by content, strategy, ongoing review, and an aligned Marketing and Sales team. HubSpot has the tools to help you achieve each of these goals. We’ll break it down below:
Define Buyer Personas Communicate with your
Buyer personas are essential to HubSpot’s email data methodology. At the heart of every business is a buyer persona that’s exactly the right fit for your product or service.
The hubspot platform also makes it easy. To visualize a company’s data through. The company record and the hubspot. Insights tool . Existing customers will give you clues. About other companies in that industry. That would be a good fit for your product or service.
Identify Key Accounts Communicate with your
Now that you’ve identified your buyer personas and are gathering company data, you should start tracking potential accounts. HubSpot Lead Scoring will help you identify contacts and companies that have similar trends to your share your content on social media successful results. mbudo can help you customize Lead Scoring for your specific needs, while we create custom lists and properties to track new accounts.
Once you’re ready to start engaging with contacts within key accounts, you have several options for reaching them. Incorporate Sales Hub or Service Hub into your strategy to achieve full HubSpot integration. You’ll see all the emails and calls logged, as well as the status of each deal.
Additionally, we recommend workflow-based automation to automate communication and contact follow-up processes. mbudo can help you set up workflows to automate internal tasks.
Other elements: content, strategy, analysis, and more!
One of the biggest benefits of HubSpot is that you can bring all the elements of your marketing strategy into one platform: create your blog betting data and develop your SEO strategy with HubSpot tools , connect your social media and paid social accounts, manage specific campaigns directly from HubSpot, and finally, create a Reports Dashboard that analyzes all the key metrics you need to keep track of.
With HubSpot and mbudo, Account Based Marketing is easier than ever!