Having a long and short version of your presentation is the best strategy to avoid these kinds of problems. Focus your speech on the benefits of the product and how it can solve your customer’s problems. customers lose interest quickly when the presentation is monotonous.
Recent research has shown that the most successful salespeople break up their presentations into several 9-minute chunks. This allows them to use multiple resources, such as videos or stories, to keep their customers engaged.
But why 9 minutes? Some neuroscientists have shown that the human brain has a built-in “stopwatch” that stops about 9 or 10 minutes after a presentation begins.
Therefore, to get your client’s attention
You must introduce a change of list to data brain rhythm after certain time intervals:
a new speaker;
a video or demonstration;
a remarkable story.
Steve Jobs, the renowned founder of Apple, used this technique brilliantly when presenting the company’s new products. And he did quite well!
3. Be direct and objective
Some clients do not have enough time for long meetings or presentations. They want to hear a clear and objective proposal for whether or not what is an omnichannel customer experience? to continue with the business.
Make sure you define the points you want to discuss with your prospect, be prepared to listen, ask questions and take notes of comments to better understand their specific needs.
Explain how your product addresses be numbers their needs, address any objections, and take your customers’ feedback into account to improve your future presentations.
How to make a direct and objective business presentation?
Studies show that consumers say sales reps can improve their experience by: