Until the next construction site
It’s like driving 200 km/h on the highway. You will never see a speed camera in time and brake. You […]
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Here is the transcript:
Imagine everything you have built up is suddenly gone You have to start from scratch again. I asked myself this
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Much more relaxed don’t you think?
There is a reason for this: We process over 10 million pieces of information per second – including 600,000
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To get his message across:
22. What is the why of the story? Dale Carnegie is a master of this technique. In his book “How
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What we want to see in a text is this:
And somehow not. These are the exciting dilemmas that produce real bestsellers like “The Jury” by John Grisham. This means
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The first draft always sucks
Storytelling Law: The first draft is always *** “The first draft of anything is shit.” – Ernest Hemingway Anyone who
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If you have a headline idea ?
17. Ideas are sluts You are unfaithful. They disappear from your mind faster than you would like. That’s why I
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What happens when a whore marries?
Here are some great storytelling introductions for inspiration: 1. “Call me Ishmael” – Moby Dick by Herman Melville 2. “Today
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What are you waiting for?
Here’s how you can use this storytelling template for your startup story: “Our founder was a kickboxing world champion and
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He received more than 80 letters
Germans just aren’t as into mafia stories as Americans are. That means: Adapt your storytelling to the target audience.
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“Should I marry the girl or not?”
Give him the answer. As quickly as possible. How? By presenting the conflict. A conflict consists of two forces pulling
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That’s how stories work
If there is no headwind, the story quickly becomes boring. For this reason: When using storytelling in marketing, don’t