Case study how to Are high investments necessary to achieve satisfactory conversion rates ?
We at Leelah can say no!
With strategic digital marketing planning and detailed audience segmentation, one of our clients invested just R$60.00 in promoting a course and earned over R$1,400.00 in revenue from the sale of 16 registrations.
Let’s go to the Case!
A psychologist contacted us asking for help to promote a 3-hour brother cell phone list course that was going to take place in a few days, but for which almost no one had signed up yet.
With a limited budget of R$60.00, we faced the challenge of planning each step of the campaign very carefully, so as not to lose a single cent on the actions.
This meditation course was the first of its kind taught by the professional. So, we did not have any contact list of potential interested parties for this event.
When she approached us for digital marketing consultancy , she was already thinking about canceling the event due to lack of participants, but we took on the task of promoting it and increasing conversion rates.
After getting to know the client well and the profile of the public they wanted to attract to the course, we brainstormed together to define the best paths.
We developed the art to promote the event and created campaigns focused on social media, especially Facebook and Instagram, all with the appropriate segmentations by interest and geolocation.
We also create content to highlight the benefits of meditation and use so-called mental triggers , including curiosity, anticipation and scarcity, to attract the attention of potential leads.
Just an announcement is not enough
Social media campaigns focused on sales cannot be ways to improve your bulk sms marketing campaigns solely on good ads. That’s why we created a special landing page for the course, with an attractive text and copywriting- based content : informative, persuasive, with promotional price disclosure and CTAs (call to action) in strategic locations.
This is how we managed to transform a very modest investment into 16 registrations for a meditation course in just ten days of campaigning, with an ROI (Return on Investment) of 21 times the amount invested.
Do you want to increase your business’s conversion rates?
With the meditation course case, it is clear that the cmo email list of your campaigns will depend on the planning, the content developed and the Case study how to segmentation, which must be very strategic so as not to waste funds.
To become more assertive in your company’s campaigns, get a consultation with us! We have a team ready to understand your business and find the best ways to make it viable and boost conversion rates.
You can learn about other Leelah cases by clicking here.