In today’s edition of our regular column “Cases”, we will share with you the results of promoting a blinds and roller blinds website using contextual advertising.
The client wanted to effectively prepare and successfully go through the sales season.
- Calculation of optimal budgets by month.
- Changing the advertising campaign settings to gradually prepare for the season.
- Reduce cost per click to increase traffic at minimal cost.
The goals that were set for the company:
- Increase in targeted traffic to the site with the highest possible indicators during the season.
- Reducing the cost per click at the beginning of the season.
- Increase CTR.
- Increased conversions.
At the first stage of management, the seasonality of goods shop was assessed and a plan for increasing budgets was developed.
The implementation of all these tools and their proper configuration led to the expected results.
Changes in key indicators at the start of the project and at the present time.
Session dynamics
Results:
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- The number of sessions increased by 381%
- Average cost per click decreased by 27%
- Conversions increased by 51%
- Increased AdWords Click-Through Rate (CTR) by 43%
Dmitry Suslov (CEO of 1C-Bitrix Ukraine)
I learned about Periscope quite recently, when we created a corporate account for this wonderful thing. Out of curiosity, I registered myself. And the very first broadcast offered to me was “Boys, help me choose underwear” from some Muscovite. A good thing, I should keep it, I thought