When you spend money on pay-per-click (PPC) advertising, you want to get the best return on investment (ROI). So you’re probably evaluating which platform is best for getting started with online advertising.
If you’ve already run ads on one of the platforms and haven’t seen results, it may be because you haven’t targeted your ads correctly or set them up in a way that encourages your target audience to take a specific action.
Using these advertising platforms seems simple enough at first glance, but there is actually a big learning curve. And that is a big reason why companies hire a PPC expert uk business email list to help them with this. Learn more about digital advertising and how to choose between Google Ads and Facebook Ads.
Generally speaking, Google ads are a great choice for products and services that your target audience is actively searching for. For example, home services perform well on Google because people often search for handyman, roofing contractor, etc.
Facebook ads are great for promoting products that your andorra business directory target audience isn’t actively looking for. But seeing your ad may pique their curiosity and suddenly make them wonder if they need the product. For example, consumer electronics or home goods are products that a consumer might not necessarily need right now, but might consider buying after seeing an ad.
Let’s take a closer look at each platform to better understand how to best use them depending on your circumstances.
Google Ads
Average cost per click: $1-$2
User Intent: Users are actively searching for answers to questions and products or services to purchase. They may have a specific brand in mind or are looking for general information about their needs.
Audience Targeting: You can target Google audiences based on the following parameters.
- Demography
- Geography
- Search queries
- Ad Types: Call Only, Text Ads, Shopping Ads
Average click through rate: 2%
Average Conversion Rate: 3.48%
When to Use Google Ads: Increase sales of products and services that customers are actively searching for. Concise ad copy is important and helps reach these passionate searchers who match your target audience. Quickly asking your business for more information will help the customer find you and contact you quickly.