So, we have recorded the trends, discussed the basics and focused your attention on the importance of automation.
How can you create a flexible sales funnel that adapts to new market realities and changing customer behavior?
To do this, you should not forget that the attention of clients in any case will not be focused only on you: there is a market, there is competition, companies sending their offers, information noise from the media.
And that is why the price of a client’s attention is constantly rising.
Accordingly, one of the tasks of business is not to lose a client in this chaos and to remain competitive. Which can be done thanks to an adapted sales funnel.
Such a funnel is based on the following principles :
- personalization, adaptation to lead sources australia physiotherapist email lists and customer preferences;
- use of AI and Big Data technologies;
- love for analytics and analytical tools;
- Simplifying CJM to increase conversion so that there are not a large number of stages;
- joint work of marketing and sales to improve the best paid screen recording tools quality of leads, joint testing of hypotheses;
- A/B testing for continuous improvements, creating content that is useful to the client;
- taking into account new trends (such as sustainability and social responsibility) to strengthen customer relationships.
How to build a flexible sales funnel: Completo case study
Problem: Multiple funnels for each advertising channel, which is good for the marketing department, but complicates the work of managers, creating unnecessary steps. When each channel has a separate funnel, marketing can track performance, but managers need to switch between them.
Goal: to create a flexible, unified funnel that can be adapted gambling data to different business processes.
Task: to conduct an audit of the CRM system and optimize sales funnels.
Solution:
- a unified funnel with micro-segmentation by lead source. As a result, marketing can track data by channel, and managers can work in a convenient interface and process leads;
- analytics by sources in one funnel. We made integration with analytical platforms to track and collect data on advertising sources using UTM tags;
- automation for different campaigns. We added robots and triggers to adapt the funnel to each campaign without creating new funnels.
As a result :
- reduced the lead processing time by an average of 30% because there was already a unified structure;
- 15 % fewer errors because there was no duplication due to the simplified system;
- centralized analytics , set up access to data for each channel without creating separate funnels. And it was possible to conduct analysis: conversions were tracked, as well as other metrics required by the marketing department, and thus more informed strategic decisions were made;
- ensured flexibility , as support for various automated interaction scenarios was built in.