With account-based marketing, you can focus your marketing on specific groups of your audience. To get started, follow these tips.
1. Identify relevant accounts within your target audience
Analyze your audience as a sales and marketing team. Then, look at the data and subsets of your audience. This could be by company size, sales process, geography, income, etc.
You can create buyer personas for these groups of
accounts so that you and your team can better germany business email list understand them, their needs, and why they matter. This will help you find the best way to work with them.
2. Understand each team member involved in decision making
Customer-based marketing focuses on understanding the decision makers involved in complex purchasing processes. Most purchasing decisions involve an average of seven people . While these seven people may vary by company, you will find many similarities in these buying teams and their members.
By learning more, you can engage each member of your buying team in the ways necessary to make the final purchasing decision.
Assess the challenges each stakeholder faces, then develop content that will help overcome those challenges.
3. Engage stakeholders through the necessary channels
Now that you know the members of each account, you can engage customers in the way that works best for them. For some, that might be email, for others, social media, or one-on-one conversations.
This stage is all about building relationships. You want fax database to spend time getting to know your customers and decision-making teams.
4. Provide value and protect your product/service
Some buyers filter out information, especially if it is information they do not want or are not ready to hear.
You need to attract these buyers and educate them about your product or service when needed. Remember, your goal is to educate and serve as a resource without being too hard-selling.
5. Create reports on accounts to learn and improve
The final step in account-based marketing is reporting on what you’ve learned to increase your chances of getting sales from other similar accounts in the future.
Inbound and account-based marketing will help you build valuable relationships with your customers while increasing your profits. If you don’t know where to start developing marketing strategies for your business, schedule a free consultation with New Light Digital. We’ll discuss how best to use these strategies based on your industry, target audience, and products/services.