- B2B (Business to Business) : Sales are made between companies. Example: a manufacturer selling to a distributor.
- B2C (Business to Consumer) : The company sells directly to the end user. Example: a clothing store that sells to individuals.
According to volume: wholesale or retail
- wholesale : large quantities of products. Are sold, usually to other companies that then. Distribute or sell them at retail. Example. Suppliers who sell to supermarkets.
Retail : in retail, sales are made directly. To the end consumer in small quantities. Examples. Neighborhood stores or retail chains.
The twelve best sales channels for companies
Ecommerce website
An e-commerce website is a virtual sales channel that allows you to carry out all online transactions , including payment. SaaS platforms such as Shopify, Prestashop, WooCommerce and Tiendanube offer tools to create your own online store and connect it to a payment gateway without much technical knowledge and at a relatively low cost.
The main advantages of an e-commerce website are:
- They facilitate the internationalization of companies, overcoming the geographical limitations of a physical store.
- There are no time restrictions: purchases can be made at any time , which improves the customer experience.
- Ecommerce management software makes it overseas chinese database easy to collect and analyze detailed data on customer behavior and preferences.
The Covid-19 pandemic has given e-commerce a boost that has continued over time. Between 2019 and 2023, the number of e-commerce websites worldwide increased from 9.2 to 26.5 million . This also makes it a saturated market in which it is necessary to use digital marketing strategies such as SEO and email marketing.
Example of an ecommerce website
Miniplanta is an e-commerce website created with Shopify with a differentiated value proposition: the customer takes care of the plant from a young age and receives advice so that it grows healthily.
E-commerce marketplaces
Marketplaces are large-scale e-commerce statistics in digital marketing – how to use them websites or mobile applications that act as indirect sales channels. They connect buyers and sellers , facilitating transactions on a common platform.
According to data collected by Doofinder , the five marketplaces with the most web traffic in the world are:
- Amazon (4.79 billion monthly visits)
- eBay (1.21 billion)
- Rakuten (563 million)
- Shopee (560 million)
- AliExpress (526 million)
In Latin America , Mercado Libre is the leading mobile lead e-commerce marketplace with 447 million monthly visits, surpassing Amazon (with 249 million visits in this region).
Marketplaces can be an effective way to reach new customers thanks to their high traffic, so they have potential in a digital marketing strategy. However, competition is intense and visibility is conditioned by the algorithm of the external platform. The most efficient option is usually to combine them with other sales channels.