A How to determine growth hacking funnel is designed to effectively generate leads and convert them into paying customers. The process involves several steps. Think of creating visibility, attracting leads, building relationships with your target audience and ultimately converting them into paying customers. In this article, I will take you through how to set up a growth hacking funnel and how you can work with it as a marketer.
Why should you use a growth hacking funnel?
A growth hacking funnel is an excellent way to optimize your marketing process and increase your conversions. Where marketers generally look at visibility and conversion, with a funnel you look at the complete picture of the customer. It gives you as a marketer structure and insight into the most important bottlenecks per phase of the funnel.
Illustration of a marketing funnel.
By following the steps of the lead generation process, you can guide your leads through the process in a natural way, making them feel more comfortable about ultimately buying. And no – not every visitor will neatly follow all the steps of your funnel. Your visitors may go from the visibility stage to the consideration stage and then back to the visibility stage. Don’t worry too much about that – the funnel mainly provides you as a marketer with guidance.
A successful funnel consists of several elements, including identifying the target audience, creating a lead magnet (for example, a giveaway like a whitepaper that people leave their email address for, ed.) and developing a sales trajectory. It is important to ensure that each element of the funnel is well optimized for conversion. Using a growth hacking funnel consists of several phases. Phase 1 is the initial setup, phase 2 is the execution and optimization.
Phase 1. How to set up a growth hacking funnel?
Below are the different steps required to create an effective growth hacking funnel:
1. Set your SMART goal
SMART stands for: Specific, Measurable, Ambitious, Realistic, Time-bound. This ensures that you can say whether your funnel is successful, yes or no.
2. Identify your target audience
It is important to know who your target audience is before you start creating a funnel. Identify your ideal customer and understand their needs and pain points.
Build a feedback loop in your funnel, so that you proactively signal changing needs. This is a crucial part to ensure that all expressions you are going to make are as accurate as possible. Also ask in this feedback loop which channels your target group uses, so that you are present in the right place. This is important, because it increases the effectiveness of your funnel.
3. Create a lead magnet
Create a lead magnet, such as a free ebook or whitepaper, to attract leads and collect their contact information. A crucial component is relevance. Provide something that will actually help your audience – that’s how you build authority.
4. Develop email automation
Create an email series focused on building relationships with your leads and showing them how your products or services can help them.
5. Build a landing page
Design a landing page that offers the lead magnet and encourages visitors to leave their contact information.
6. Set up your sales process
You have found people who are interested in your product. portugal email list 2 million contact leads And you have given them valuable content. Now it is time to harvest. Depending on your product or service, this process involves following up on the leads. For one, this means holding a demo and making the sale, for another, you sell a subscription via email automation.
Also read: Breaking through existing frameworks: growth hacking for the non-startup
What are associated KPIs in the growth engage and delight: inbound methodology hacking funnel?
Below are some important KPIs that need to be measured to alb directory determine the effectiveness of a growth hacking funnel. Of course, this can be expanded per funnel and per company. Therefore, also take a look at which KPIs are important for your business! Below you will find a list of frequently used KPIs according to the AAARRR model (this is a frequently used growth hacking model.